What is Marketing? Redefining Digital Marketing Operations

Marketing can be a little misunderstood. 🤔 

In this blog, we will make marketing easy to understand and empower you with marketing knowledge that will stick with you. 

Understanding the Definition of Marketing

Oxford Languages defines marketing as,

“The activity or business of promoting and selling products or services, including market research and advertising.” 

But what does that mean? Let’s break it down a little bit more… 

• “The activity or business…” – Doing something 
  • “… of promoting…” – Increasing awareness 
    • “… and selling…” – Giving something in exchange for money.  
      • “… products…” – The result of something through an action or process.  
        • “… or services…” – The action taken to do work. 
          • “… including market research…” – Gaining information on customers’ needs and wants 
            • “… and advertising…” – Something that is brought to the attention of the public. 

So, let’s put it all together: 

Marketing can define as,

“The doing of increasing awareness and giving something in exchange for money resulting in something through an action or process or the action taken to do work including gaining information on customers’ needs and wants and something that is brought to the attention of the public.” 

Oops, I think we might have made this too difficult to understand 😅… Let’s break it down one more time… 

Basically, marketing is…

“The process of increasing awareness and making sales happen for products and services by identifying customer needs and wants and bringing these products and services to the attention of the public.“

A bit lengthy, but we believe this better encapsulates exactly what marketing does.  

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Marketing Operation Definitions

Marketing operations can be a little difficult to understand as well. Let’s provide some context as to how these marketing terms relate to our definition of marketing: 

• Email Marketing: Promoting products and services through email communications 
• Search Engine Optimization: Increasing awareness of a website page through search engine’s, which is a hub for consumer wants and needs. 
• Social Media Marketing: Generating awareness of products and services for the public through social media, which is a hub where individuals and businesses exchange information online. 
• Social Media Advertising: Obtaining information on customers needs and wants and bringing attention to the relevant products and services of a business through online informational hubs (social media). 
• Pay-Per-Click Advertising: Obtaining information on customers needs and wants and bringing attention to the relevant products and services of a business through search engines, which is a hub for consumer wants and needs. 

And of course, there are so many more mediums in which to promote products and services online. These are just the most common ways.  

Marketing can be difficult, but with the right team, you can take your marketing efforts to the next level.  

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